Origami Acres Brewing holds a very open and transparent brand identity, with a strong social media presence, OAB often interacts with their customers. This is carried out through giveaways, competitions, fundraisers and more. Origami Acres Brewing is a brand for the people of Melbourne and Australia. Apart from traits, OAB is a very hip and new age beer brand isn’t afraid to push the boundaries of the craft beer business.
While the brand has separated themselves from mass-produced beer companies, they still hold a target audience of young adults so the beer must be priced as such.
